BRANDS IN ACTION

"I strive for two things in design: simplicity and clarity. Great design is born of those two things."

- Lindon Leader

design with me

BEAR COUNTRY WELDING

branding. messaging. website. video. photography.

THE STORY

Bear Country Welding (an alreeady well-established welding company in NoCo) recognized the need for a brand refresh to stay competitive and relevant in the market. Their goal was to modernize their visual identity, enhance their online presence, and create engaging content for various marketing channels. They sought my expertise in branding, web design, and content creation to achieve these objectives.

THE APPROACH

To help Bear Country Welding achieve their goals, I implemented a comprehensive brand refresh strategy that included the following key components:

Logo Design: Created multiple logos for different applications, ensuring versatility and consistency across various platforms. The new logos retained the rugged, dependable essence of Bear Country Welding while introducing a modern, professional look.
Website Development: Built a new website with a clean, user-friendly design. The website featured the brand messaging I crafted, highlighting the company’s expertise, reliability, and commitment to quality.
Content Creation: Produced high-quality photo and video content showcasing Bear Country Welding’s work, team, and facilities. This content was tailored for use in different marketing applications, including social media, email campaigns, and promotional materials.
THE RESULTS

The brand refresh for Bear Country Welding led to significant positive outcomes:

Increased Brand Recognition: The new logos and consistent visual identity enhanced brand recognition and helped Bear Country Welding stand out in a competitive market.
Enhanced Online Presence: The revamped website attracted a 45% increase in website traffic within the first three months of launch. User engagement metrics, such as time spent on site and page views per visit, also improved.
Higher Conversion Rates: The new website design and compelling brand messaging contributed to a 30% increase in lead generation and a 25% rise in conversion rates from website visitors to customers.

ABUNDANCE FOUNDATION

messaging. video. photography.

THE STORY

The Abundance Foundation, a nonprofit organization dedicated to supporting individuals in recovery, faced a critical need for funding to launch a new housing project for their treatment clients. Despite their impactful work in the community, they struggled with communicating their value proposition effectively to potential donors and partners. They reached out to me for assistance in solidifying their messaging and showcasing the transformative impact of their work.

THE APPROACH

To help The Abundance Foundation achieve their goal of securing funding for the new housing project, I implemented a strategic branding and messaging plan that included the following key components:

Brand Messaging: Developed a clear and compelling brand message that identified the core problem The Abundance Foundation addresses in the community. This messaging highlighted the organization's commitment to providing safe and supportive housing for individuals in recovery, emphasizing the positive outcomes and long-term benefits for both clients and the community.
Storytelling: Crafted a powerful transformation story of one of The Abundance Foundation’s treatment clients. This narrative showcased the client's journey from struggling with addiction to achieving stability and hope through the foundation's support. The story was designed to resonate emotionally with potential donors, illustrating the tangible impact of their contributions.
Visual and Written Content: Created a suite of visual and written content that effectively communicated the foundation’s mission, values, and success stories. This included a professionally designed brochure, an impactful video testimonial from a treatment client, and a series of social media posts aimed at engaging and inspiring the community.

THE RESULTS

The strategic branding and messaging efforts for The Abundance Foundation led to significant positive outcomes:

Secured Funding: The new, clear, and compelling brand message helped The Abundance Foundation successfully secure funding for their housing project. Donors and partners were moved by the well-articulated problem and the inspiring transformation story, leading to increased financial support.
Increased Donor Engagement: The storytelling approach significantly boosted donor engagement. Potential donors connected emotionally with the transformation story, resulting in a higher number of donations and larger contribution amounts.
Improved Communication: The foundation now has a solid framework for communicating their value proposition to various audiences, including potential donors, partners, and the community at large. This has resulted in more effective outreach and advocacy efforts.